How To Write For Big Sites To Build A 6-Figure Business With Aaron Orendorff

How To Write For Big Sites To Build A 6-Figure Business With Aaron Orendorff What’s the best way to market and grow a business? Do you often lock yourself in a conference room to avoid distractions and answer that question? Does one idea keep coming to mind? Guest writing for influential publications. Aaron Orendorff does it. He is the founder and CEO of iconiContent, as well as the editor-in-chief of Shopify Plus. Guest blogging was a foundational ingredient to scaling his personal brand. Aaron’s used guest writing to build clients for his own business and help land a job at Shopify. He shares the importance of writing for such publications, where to start, how to find ideas for articles to be accepted, and how to pitch articles. Aaron spent 2  ½ years guest posting, guest blogging, and writing articles for publications that he respected and wanted to be like Aaron began building relationships and cold pitching to editors anywhere and everywhere to get ahold of email addresses He understands that social proof is one of the most powerful levers to convince somebody to enter your funnel or start talking to you online Cold Pitching Process: Reverse engineering of popular topics; speaking language/terminology of audience; using Buzzsumo to find popular social media What are the headline formulas? What’s the word count? How did they use images? How are they interlinking? Did they like a lot of data? Aaron sent publishers a complete article tailored to their publication; he identified topics related to popular posts on their site and discovered competitive holes What gets responses from editors? Behind-the-scenes work, show instead of tell, and sending publishers a brief email with the attached article as a Word doc Go to About or Contact Website pages for the publications or use tools to find email addresses of the editors Rejections: Write an entire article for a specific publication, send it to the editors; wait to get rejected Risk-to-Reward Ratio: Once rejected, tweak it and send to a different publication; work your way down a publication list; risk goes way down After first â€Å"yes,† doors open and it’s far easier to write for publications a second, a third, a fourth time; promote articles after published to maximize opportunities Guest writing has helped by getting attention from editors/other writers and building relationships with them through customized, valuable articles To start guest writing: 1) Write complete articles tailored for specific publications; don’t send pitches; 2) Find what’s popular at their and competitors’ sites Links: iconiContent Shopify Plus Buzzsumo Google Trends Email Permutator ContactOut Write and send a review to receive a care package For a recent sampling of Aaron’s work at Shopify Plus, take a look at his  Multi-Channel Marketing: Definition,  Data, and a Strategy to Sell  Anywhere  or what he calls â€Å"the crowning achievement of my editorial life so far.† If you liked today’s show, please subscribe on iTunes to The Actionable Content Marketing Podcast! The podcast is also available on SoundCloud, Stitcher, and Google Play. Quotes by Aaron Orendorff: â€Å"I’m a content dude. I really enjoy writing and telling stories, and I can see product into that sort of content marketing approach.† â€Å"It was the foundational ingredient to scaling my personal brand. Getting people to give me money to do the thing that I wanted to do anyway, which is write online.† â€Å"I simply began building relationships, but honestly, cold pitching a crack ton of editors anywhere and everywhere I could get ahold of email addresses.† â€Å"(I) understand social proof is one of the most powerful levers to convince somebody to enter your funnel or to start talking to you online.†

How to Play the Yes, And ... Improv Game

How to Play the Yes, And ... Improv Game Unless an actor is the star of a one-person show, his or her acting experience will involve a lot of cooperation and engagement with other actors. In theory, an actor should be able to pick up on his or her fellow actors body language and tone, responding appropriately and seamlessly, even in the trickiest situations.   The Problems Actors Face on Stage When Things Go Wrong Plenty of actors have been part of a scene in which lines are dropped. Without proper training, actors often stand speechless, wondering what happened,  and what to do next. With an understanding of improv and cooperation, actors can seamlessly continue the scene, guiding the story back to the script. Similar situations occur in a live theater all the time. A prop has disappeared, a cue is missed, a table is in the wrong position, and actors must work together to keep the scene moving forward in a plausible manner. How Actors Learn to Go With the Flow on Stage Part of the proper training for the unexpected involves improv work that requires creative cooperation. The game Yes, And forces actors to avoid rejecting other cast members ideas, and, instead, to find a way to go with the flow. Yes, And is the opposite of No, But, which is a response that can lead to catastrophe on stage. The game Yes, And is very simple. In an improv situation, actors are required to accept their fellow actors ideas and build on them. For example, at the beginning of the scene, the first character begins by establishing a setting and plot, as seen below.   Character #1: What a hot and miserable day to be a ranch hand! (Following the â€Å"Yes, And† method, the second character will accept the premise and add to the situation.)Character #2: Yep and the boss said we don’t get no water until this fence is mended.Character #1: Yes and ain’t he the meanest cuss we’ve ever worked for?Character #2: Yep and it’s made me think about leaving behind this cowboy life and headin’ off for San Francisco. Developing Conflict Can Help Actors Move the Plot Along Now, the scene could continue on indefinitely with the actors simply agreeing with one another. However, it’s best to develop conflict as well. For example: Character #2: Yep, and it’s made me think about leaving behind this cowboy life and headin’ off for San Francisco.Character #1: Yes, and you’d be broke twenty minutes after stepping off the stagecoach.Character #2: Yeah, and I supposed you think you could do better?!Character #1: Yes! And after I made my fortune panning for gold I come back and buy this sorry ranch and you’d be working for me! After working on â€Å"Yes, And† exercises, actors ultimately learn how to do scenes in which they embrace the ideas and concepts offered by fellow performers. Actors don’t actually need to say the words â€Å"Yes, And† for the system to work. They simply need to affirm what the character is saying and allow it to build the scene. If actors deny their fellow performer, the scene may be dead in the water before it even had a chance. See how it could unfold: Character #1: What a hot and miserable day to be a ranch hand!Character #2: No it’s not. And we’re not ranch hands either.

Types of Accountancy the field of Accounting is the unbrella to Essay

Types of Accountancy the field of Accounting is the unbrella to various subcategories of this field such as auditing, public accounting, tax accounting etc - Essay Example They are: It is the most commonly recognized type of accounting that involves preparing, auditing and presenting of financial statements. Public accountants work for clients of corporations, non-profit organizations, government agency, private business or individuals performing wide range of duties like accounting, tax, auditing and bookkeeping. â€Å"External Auditing† is also being executed by some of the public accountants that form the important part of accounting profession. They review the financial records to clear all the underlying errors or financial problems to ensure accurate financial statements of company. Career as a public accountant would start with auditing, tax advisory services or management advisory services that require a Bachelor’s Degree in accountancy. Certified Public Accountants (CPAs) are the nationally certified public accountants who cleared the Uniform Certified Public Accountant Examination and possess a Bachelor’s Degree with minimum of two years experience in public accounting. The â€Å"forensic accounting† is another specialization of public accountants that deal with investigation and interpretation of crimes such as illegal financial activities, bankruptcies or contract disputes etc. These forensic accountants possess the knowledge of accounting and finance along with law and investigation to work with law enforcement. Management accounting provides the information to the internal users of the business or industry that includes company managers or employees keeping the information confidential. It uses the economical and financial information to plan and control activities that involve in cost management, asset management and budgeting etc. It predicts the future of a business or industry by considering the past and present financial data like preparation of budgets. Management accountants are also known as private, corporate or industrial accountants who are

Amish in practical life Article Example | Topics and Well Written Essays - 750 words

Amish in practical life - Article Example Learning about their verbal and non-verbal communications was also interesting, the way a female dresses in that culture sends an automatic message to what kind of treatment she should expect. But unlike other communities where only the females are required to observe preservations about clothing etc. the Amish have defined guidelines for the men too. The married men can be clearly distinguished from those who are not by their appearances. The lifestyle of Amish people is quite impressive, and unbelievably simple. Their beliefs about the influences of technology and minimal use of it are unimaginable to people like us who are self-accepted slaves to technology. One view would say, that the Amish are backward, non-developing, non-evolving, and narrow-minded. The so many restrictions in their life regarding everything, from the way they dress to the way they live, celebrate and carry out day to day activities may led one to believe that these people are living a bounded life with no rights of their own. They cannot chose their way of living as everything is pre-planned for them. The men would work in fields and work for the family’s income, the women will be responsible for the operations of the household. The funeral in Amish culture is also carried out very simply, â€Å" graves are hand dug. The funeral service is simple, with no eulogy or flowers. Grave stones are simple, following the Amish belief that no individual is better than the other† (Powell 2010). This belief of their communicates a simple truth of life that whatever a person achieved in life.

Sir Gawains Green Knight Character Analysis Essay Example for Free

Sir Gawains Green Knight Character Analysis Essay Why did the author of Sir Gawain and the Green Knight include a character with a bizarre complexion and magical abilities? Why do most people do weird things? Unfortunately, there is no obvious reason for the latter; however, there are quite a few explanations for the former. â€Å"The Pearl Poet,† as the unknown author is referred, wrote the poem around the late 1300s in England—a time and place in history in which knights, kings, and castles were not just parts of fairy-tales. One of the most important aspects of English society in the late 1300s was chivalry, or the ideal traits of a knight, which included courtesy, generosity, and romance. From the poet’s advanced literary techniques, many scholars consider him to be an educated man who had a purpose in creating such a peculiar character. Bertilak de Hautdesert, or the Green Knight, is a major character in the story for he serves as the antagonist to Sir Gawain. His set of circumanstances when deciding the challenges present the protagonist of the story with the main difficulties throughout the poem. Although he has multiple personalities throughout the poem (not only is Bertilak this fabled knight with abilities people can only dream that they have, but also The Host of the castle that Gawain stays at until the time comes to meet his own doom), which makes him a round character. The Green Knight is also definitely a static foil to Gawain. His entire character does not change throughout the poem—he has almost complete control of the events—and presents a contrast for the protagonist of the story. Although Gawain appears to be seen as possessing civilized characteristics, it is actually the antagonist of the story that possesses these traits. The Green Knight is not just a character with magical abilities, for he represents some of the most coveted human qualities—a friendly, well-rehearsed response to almost every situation and a strong desire to maintain the chivalric duties of society. From the start of the story, it is clear that the Green Knight possesses quite a few superhuman qualities. His description presents him as the toughest knight in existence. â€Å"Lightning like he seemed /And swift to strike and stun /His dreadful blows, men deemed, /Once dealt, meant death were done.† He is strong enough to carry a â€Å"helmet-smasher† with a four-foot long axe blade. Everything about his description in the beginning points to him being this freak of nature. His green hue, his green hair, the Green Chapel, and even his green horse represent the natural world. Like a tree being able to grow the same limb multiple times, Bertilak claims the ability to regenerate body parts. As Gawain is pretty confident that he has dealt with this mysterious force by striking off its head, the Green Knight, while bleeding from the deathly blow, picks up his own head and tells Gawain to meet him in a year for an equal strike. These magical characteristics set the stage for what seems to be the most formidable foe to the protagonist. As the antagonist to Gawain, readers should be terrified and repelled by the Green Knight, but many people are drawn to this mysterious stranger. For what reasons does Bertilak draw the attention of readers? Is it the same reason that many people are drawn to Iago from William Shakespeare’s Othello and to the Joker from The Batman Comics, or is there another reason than being pure evil, which he is not, that the antagonist of this story is so popular? There seems to be no stimulus that can anger the Green Knight. It seems he is unaccustomed to any negative feelings such as hatred or revenge. His emptiness of irrittability is seen throughout the poem. In the context of the time period, lordship and chivalry were important aspects of the cultural norm. As a member of the court of Arthur, the king’s nephew, Gawain, is committed to following Arthur. When Gawain enters The Host’s house, he is expected to be loyal and obedient to his temporary lord. Gawain receives kisses from this man’s wife. The Green Knight (The Host of the castle) is either unphased by this betrayal or very good at hiding his emotions as seen by the following quote: I pretended one stroke, a threat, a joke, /But left you whole; I had the right, /Because of our other agreement, in my castle; /You kept it faithfully, performed like an honest /Man, gave me everything you got. /Except that you kissed my wife: I swung /For that reason but you gave me back her kisses. /So all you got, for that, was a puff /Of air. /An honest man /Need never fear. No man would consider another an honest man when secretly kissing his wife, and not many people would do well when put in a situation like the one Bertilak is in during the poem. This is just one example of the Green Knight’s will to respond well to any kind of stimulus in the environment. The stealing of the girdle by Gawain presents the character foil of Sir Gawain as none other than Bertilak when he does not act violently as a result of Gawain’s non-chivalric behavior. Using magic would have been cheating, and cheating was strongly prohibited in the rules of chivalry. Chivalry—readers hear of this word every day when discussing Medieval Europe—had a strong influence on knighthood in the society in which the Pearl Poet lived. In the poem, Sir Gawain is supposed to represent this perfect knight, but his foil comes up the victor in almost every test of chivalry that Gawain is put in by the Green Knight. The Green Knight maintains his chivalric duties to society in almost every situation in the story. He might be a superhuman freak of nature who mysteriously appears at just the right time to King Arthur’s response for a marvelous story by someone in his court and demands for someone to play a game, but he does all of this in a well-behaved manner that seems to represent the most virtuous knight. As The Host, he is also seen as a respectable, noble man who clearly fits the definition of a civilized man. The most important aspect of all his characteristics is the fact that he is this immortal creature that determines the rules, yet he abides by the rules even when his foil tries to cheat and manipulate the circumstances so that he can win. It is this noble distinction that clearly sets the fine line between artificial knighthood seen in Sir Gawain and the real deal seen in the personality of Bertilak de Hautdesert. As is shown in Sir Gawain and the Green Knight, misconceptions of reality can pose a threat to the naked eye’s perspective. Gawain definitely is not a chivalric knight: he steals kisses from a lord’s wife, he cheats when attempting to use the â€Å"magical† girdle, and he succumbs to his instinctual fear of mortality when put in the events of the poem. The Green Knight, on the other hand, represents not only the divine traits of nature but also the true representation of what a knight should be: his well-mannered response to stimulus and his duty to maintain the code of chivalry. Readers should take some time to examine the situation at a microscopic level. Even though he is an immortal force of nature that can design his own circumstances, he abides by the rules set fourth by himself and by society, which is why people are so attracted to him.

3 Traits to Being a Successful Politician :: essays research papers

As a young kindergarten student at naptime, I was always restless, simply because my playing such a small role in the world seemed inadequate to me at the time. As the years wore on, though, I realized that the saying, â€Å"You must crawl before you can walk,† is very true. Every great person had to endure being a child, teenager, and so forth. Therefore, I no longer wish to be older. These transitional years are the years in which we learn the most. Being so motivated at the age of five points directly to the traits I had and still have to this day.   Ã‚  Ã‚  Ã‚  Ã‚  Big dreams are all I’ve ever known. I think that will be one key to my success. The ambition I have to create myself into the most powerful and effective person I can be always presides with me. So long as I keep a strong attitude, I have no doubt that I will inevitably become what I’ve always dreamed I would be. Looking back when I’m older, I want to be able to say, â€Å"This is my life, and I’m happy with who I am and what I’ve accomplished.† I have this strange feeling that I was meant to be someone special, and I plan on satisfying that feeling.   Ã‚  Ã‚  Ã‚  Ã‚  No matter what profession you go in, I firmly believe in being passionate about it. Your work is so much more productive when you feel strongly about the subject in question! I possess a passion for two things that only a few people can understand at my age. Those would be history and government. They found their way into my heart, all because of my eighth grade American history teacher. For all I know, she could have thought I was just brownnosing, but I truly found my calling because of her.   Ã‚  Ã‚  Ã‚  Ã‚  The last trait I have that I think will benefit me as a politician is just pure love for everyone. Sadly enough, I see people today who disrespect each other for no reason at all. It’s disheartening and makes me have a tinge of disgust for mankind. I, on the other hand, believe that everyone deserves to be treated with respect, despite what they may say or do to me. I, personally, think my love for people and desire to help in any and every way I can makes me an excellent candidate for governmental offices.

Corruption in Malaysia

I have oral test with my group on next weak and I have found this text on internet? Composition of Forum Example Essay Title: Corruption Chairman of the Forum: greetings. The teachers and classmates. As of this morning we are thankful for another opportunity to discuss social problems which I think is more chronic in the absence of drastic measures taken to address them. Without delay time, let me introduce the panel members, which left me was his right split B and C are the relative Title of the forum this morning is â€Å"the problem of corruption inMalaysia. † Next, I call our first panel, the relative B provides definitions of corruption and its characteristics. Brother B: hi and thank you chairman. Web-based anti-corruption commission (MAC), corruption is an act that involves giving and receiving of money or specific goods with intent to prevent the action taken or receive privileges. Corrupt practices involving all levels of society whether in public or private sector. W hich kind of support will be in the form of material, such as money, cars and houses, and forms of entertainment such as women.Brother C: According to the Prime Minister, Dates Series Abdullah Madam Bawd described the corruption as a cancer and if left unchecked will cause a government collapse and thereby tarnish the image in the eyes of the international. Chairman: We have been clear on the issue of corruption. Now what are the opinions of our panel members about the causes of corruption? Brother B: My chairman. Let me put in a bit. The main cause is peer influence. When I saw my colleagues being corrupt and enjoy the luxuries of life without any action, a person would be tempted to accept bribes.Stress at work is able to interfere with feelings, especially if senior officers were also involved. Without thinking, one that will be easily affected and were corrupt because they want to quickly enjoy the luxury of living in this mortal world. Chairman: C Maybe you want to add an opini on on the cause of corruption? Brother C: Chairman, I agree with you B. In addition, the law in our country are causing many poor people are not afraid of the punishment imposed.For example, legal action is considered a light punishment to the culprits of corruption as impaired with the number of corruption are taken by them have given a negative outlook on the capabilities of our Judicial system to address this issue. In addition, the lighter sentence is said to be motivated to certain parties to take the risk of corruption because the recipient is aware that coffee money they are able to enjoy Chairman: Thank you C, I hope we can all work together to prevent corruption and do not embarkation rooted in the minds of the people of Malaysia. Moreover, the problem is more serious.What is his relation to B steps to overcome? Brother B: Government should Meghan attitude of civil servants and the private for more trust and responsibility. The slogan â€Å"Clean, Efficient and Trustworthy † introduced by former Prime Minister Tuna Dry. Empathic Mohammad should be embraced by all public and private sector. Service counters have been introduced in all government offices to avoid the practice of giving and receiving â€Å"coffee money. † Bureaucracy should also be reduced or eliminated to create more efficient and effective. This was never raised by the Honorable Prime Minister in his speech in Parliament recently.Chairman: Thank you B. It appears that you have something to C is pronounced. Please. Brother C: The government should enforce laws for the public aware of how dangerous and serious problem of corruption, if not eradicated, and are confined to national security. Penalties are more severe Jail terms provided in the Anti- Corruption Commission (MAC) 2009 Parliament passed the new recently slogan can be daunting. The court also suggested that the maximum punishment. More power to act against people who refuse to cooperate den the MAC also can change the attitude of the hemp that has refused to cooperate.Whistler's should be rewarded. They should also get protection from the authorities. Chairman: Thank you C, and I think we are at the end of the forum. In summary, I think the problem of corruption in our country is a serious problem and needs to be addressed immediately. Therefore, I urge all parties to helping the government address this problem. In addition, let me express my gratitude to the highest members of the panel. However, what could I do not allow us time to talk further. Thank you. Is there any wrong word or sentences in this essays? Please help me.. BTW I'm from Malaysia

Sponsorship Proposal

Executive Summary In an effort to promote the h. h. gregg brand, we are becoming the official sponsors of two minor league baseball leagues. The two leagues are the Eastern League and the South Atlantic league. In becoming the sponsors of these two leagues, we will be able to raise awareness, expand our customer database, drive customers into our retail stores, and increase sales. Our wide range of promotions will ensure the success of this marketing partnership. These promotions include h. h. regg fireworks night, scoreboard signage, raffles for TV giveaway, and advertising on social media networks as well as on the team and league websites. There will also be in-game promotions that will include a free t-shirt giveaway, an h. h. gregg kiosk located at every stadium, in-game announcements on the PA system, and our â€Å"h. h. says† game. With powerhouse competitors such as Best Buy and Wal-Mart, this partnership will increase exposure of our brand over a large geographic loca tion. Partnership Description Minor Leagues General Information Baseball is known as â€Å"America’s Favorite Pastime. However, there is a vast difference between Major League Baseball and Minor League Baseball. As a result of inconsistent product quality at the Minor League level, minor league franchises are forced to explore other strategies to attract spectators to the game. Minor league games are known to be a â€Å"Family Friendly† environment, which is suitable for our â€Å"target market. † The season starts in the beginning of April and runs to the middle of September with a 4-team playoff following the regular season. The South Atlantic League and Eastern League brought in a combined attendance of over 7 million spectators in 2012.There are 26 teams between the two leagues and each has a total of 68 home games. With the promise of lengthy brand exposure over a wide array of cities, partnering with these respective minor leagues will prove to be a valua ble marketing decision and help achieve our objectives. Eastern League The Eastern League is a Double-A minor league affiliate that was founded in 1923. There are a total of 12 teams that are all located along the east coast. Their attendance throughout the whole season totaled 3. 8 million people in 2012. South Atlantic League The South Atlantic League is a Single-A minor league affiliate that was founded in 1980.There are a total of 14 teams that are located in the Southeast region. Their attendance throughout the whole season was 3. 2 million people in 2012. Proposal Objective There are several objectives that we believe can be achieved through this sponsorship and will greatly benefit our organization. The primary objectives that we want to focus on are raising awareness of h. h. gregg, expanding our customer database, driving customers into our retail stores, and increasing sales. We believe these objectives can be fulfilled through the promotions we have developed. Most people have heard of our competitors such as Best Buy and Sears.Not everyone has the same knowledge about h. h. gregg, which is why one of our main goals is to increase brand awareness. H. h. gregg fireworks night is one of our promotions that will increase awareness of our brand and also bring people into the stadiums where we will have other in-game promotions. We will also have advertisements on social media networks such as â€Å"Facebook† and the league and team websites. Another promotion in our sponsorship is scoreboard signage. This will ensure exposure of our brand to anyone who attends a game. Expanding our customer database is another objective we can accomplish through this sponsorship.With our h. h. gregg kiosk that will be located in each of the 26 stadiums, it will give our employees a chance to interact 1-on-1 with adults in the stadium and give them the opportunity to sign up for coupons and giveaways by providing their personal information. Driving customers to th e store and increasing sales go hand in hand. Our free t-shirt giveaway is one of our promotions that will get customers to the store and buying our products. With a gift card to h. h. gregg found in some of the t-shirts given to the fans, this will encourage customers to buy a product using their gift card.Also, with our 60’ TV raffle, it will get customers into our retail stores knowing they will have a chance to win a 60’ television. Who influences parents more than their children? With our â€Å"H. H. says† game, it will give the children a chance to compete for a coupon that will give them $10 off any video game. If a child wins the coupon, they will push for their parents to take them to the store and possibly buy a product. Perfect Match We feel the sponsorship of the Eastern League and South Atlantic League are great matches for h. h. gregg and will successfully help to achieve our most important objective, which is to increase sales.The main reason why we feel this sponsorship is appealing to h. h. gregg is because of the geographic location of the leagues. H. h. gregg retail stores are mainly located along the east coast and the Mideast region. The reason why we chose these particular leagues is due to the fact that every team is located near an h. h. gregg retail store. With h. h. gregg retail stores being located nearby, it will encourage the fans that attend the games and receive coupons and giveaways through our promotions to come to our retail store and buy our products.Also, with the sponsorship of 26 teams in 26 different cities, it helps increase awareness and exposure all throughout the east coast and Mideast region. Promotions Throughout h. h. gregg’s promotional campaign with the Southern and Atlantic league, we will have multiple promotions which optimize the chance of creating awareness for our appliances and electronics. Our goal is to have the maximum impact on a large sample size of people. Our promotions w ill be spread out across 26 different stadiums with a $2 million budget. Fireworks In order to draw customers to the stadium, we had to look at the motivation from an h. . gregg consumer point-of-view, which are families. So to accommodate the likability of children we decided to sponsor a fireworks night for all teams within the league on Friday night home games. There should be approximately 12 home Friday night games per team within the league. This means that with 26 teams amongst two leagues, our fireworks will attract families to the stadium 288 times more per season. With an average stadium attendance of 1,300 people, the purpose of our fireworks night is mainly to have an element of the baseball game to market to families who are most likely susceptible to buying h. . gregg products. Once we have families visiting the game, they will be introduced to other promotions inside the stadium to make them more familiar with h. h. gregg. T-shirt toss during Fireworks On firework nig hts, employees of the stadium will be throwing 30 t-shirts into the crowd during the fireworks. These T-shirts will have a variable amount of gift cards in the center. Some t-shirts will possess a gift card in the middle of the folded shirt, while others will not, but the total amount of money given out in the form of gift cards will be $200 per firework night.The $200 total gift card giveaway amount will be divided up in increments of $5-$25. The design of the T-shirts themselves will include the specific team’s logo of which the stadium belongs to (home team). Also, on the back of the T-shirt, we will include the classic h. h. gregg logo which will be proportionate in size to the team’s logo on the front. The main purpose of this promotion is to increase awareness of h. h. gregg by encouraging patrons to seek out the kiosk for more details and inevitably stop at the h. h. gregg stores to spend the gift card as a fraction of a larger sum to be spent. Scoreboard signag eSignage on the scoreboard at each stadium is a key component to raising awareness. Since the scoreboard is often looked at during the game, having our 8Ãâ€"30† sign, which will be the largest sign in the stadium, will distinguish itself from other ads and show our scale of contribution to the spectators. Given that everyone who attends the game glances at the scoreboard, this promotion will ensure brand awareness to the spectators. Kiosk Within 30 ft of the turnstiles entering the minor league stadiums, we plan to set up a technology and appliance sampling center for families to observe and become familiar with the unique pricing h. . gregg has to offer. This appliance and technology kiosk will be backed with game consoles for children to sample with the newest games and software available. This will allow time for our associates of h. h. gregg to fully educate the parents on the deals and value they can expect from h. h. gregg. Social networking Minor league baseball games have a following from families looking to maximize their experience for the average â€Å"Friday night out† with the kids. To embrace the already strong following of the minor league teams, we plan to parallel h. h. gregg with the minor league baseball experience.To do this, h. h. gregg will advertise all schedules for teams within the South Atlantic League and Eastern League on their Facebook page. â€Å"Liking† a particular team or league will keep people up-to-date with their team’s wins and losses and allow h. hgregg to target advertising efforts directly towards fans. Most importantly, the â€Å"likes† generated from fans liking their favorite team will ultimately go toward the h. h. gregg corporation to help advertising exposure on Facebook. The Facebook algorithm allows for businesses that have a high number of likes to be more easily searchable and have a higher presence onFacebook as well. The most important concept of posting team schedules and activities on h. h. gregg’s Facebook pages is to create traffic to the page, as well as â€Å"likes,† promote further promotions like fireworks and tech sampling, and lastly, make h. h. gregg in these regions synonymous with minor league baseball to create awareness. Website Advertisement & Commercials H. h. gregg will have advertisements and commercials on the Eastern League and South Atlantic Leagues Websites as well as on all 26 team websites. The advertisements will allow consumers who are interested in h. . gregg's products click directly to there web site, which is www. hhgregg. com. The purpose of these advertisements is to increase awareness of h. h. gregg's products. Having direct links to h. h. gregg's website will also help increase the number of times the site is viewed. This should get more potential customers interested in h. h. gregg's products and increase online sales. As h. h. gregg's Marketing Team, we want to create a commercial for the Eastern Leag ue and a separate commercial for the South Atlantic League.This will allow the fans visiting the website recognize the players from there local leagues and teams. We will not show our commercial on TV because minor league baseball games are typically not shown on television. Instead, we are choosing to show our commercial over the Internet where the minor league teams are advertised. This is also a cheaper rout and allows us to reach more Eastern League and South Atlantic League Fans. h. h. Says h. h. Says is an in-game promotion that is similar to the kids game â€Å"Simon Says†. The marketing team will select 5 kids out of the crowd to play â€Å"h. . Says† on the field near the home teams dugout after the 5th inning is complete. The winner will receive a $10. 00 gift certificate toward any video game. The winner can use gift certificate at any h. h. gregg store. The gift certificate will expire in 14 days which will give kids and parents enough time to get to there local h. h. gregg store. The purpose of this promotion is for fans to become more aware of h. h. gregg. The winner of â€Å"h. h. Says† will be excited about their gift certificate and urging parents to take them to a store so they can use there gift certificate.This will help get more potential buyers into the stores, as well as buying our products, even if it is partially paid with a gift certificate. 60† TV Raffle Two 60-inch TVs will be raffled off per team. Since there are 26 teams total, we will be raffling off a total of 52 60-inch TVs. Any fan who attends a minor league game in the Eastern League or the South Atlantic League can enter to win. On the back of there ticket stub will be a information sheet asking the fans name, address, email, and phone number. The first TV per team will be given out on July 1st, 2013 which is about the midseason point.The second TV per team will be given out on September 20th, 2013 which is at the end of the season. Everyone who en ters the raffle will be put in our customer database to receive coupons and sale papers. The purpose of the 60-inch TV raffle promotion is to get potential customers to h. h. gregg stores. Once they are in the store, there is a possibility they might stay, look around, and purchase items. This promotion also helps us expand and build our customer database so we can keep more people informed about our products as well as offer them special coupons.Announcements Announcements about h. h. greggs products and promotions in the stadium will be made before and various times throughout the game. Information about our h. h. gregg Kiosk will be announced before each game and after the 1st inning. Information about h. h. gregg fireworks night will be announced before each game and after the 2nd inning is complete. This is one of our most heavily advertised promotions; therefore, we want to announce it early so that we can make sure the fans who are late hear it as well as the fans who want to leave early.Information about the 60-inch TV raffle will be announced before the game and again after the 3rd inning. The â€Å"h. h. Says† game will be announced as it is being performed on the field after the 5th inning. Information about how to get to the teams social media page and website will also be announced. We want people to visit these websites because this is where our commercial will be located. The purpose of these advertisements is to build awareness of h. h. gregg’s promotions with the Eastern League and the South Atlantic League. Measuring Return on Investment: Fireworks NightFriday Night Fireworks’ success as a promotion will be measured in terms of the number of fans that are exposed to our brand through its association with the event. More specifically, the number of tickets sold for a given fireworks night represents the number of fans made aware of h. h. gregg, increasing brand exposure. Comparisons drawn between attendance numbers on Frid ay night games that do not feature fireworks and those that do will help determine how many fans are more likely to attend games featuring the post-game show, and as a result are exposed to our brand. Free T-ShirtThe lucky fans that catch one of our free T-shirts with attached gift certificates will be more inclined to come to one of our stores than if they had not received such giveaways. Therefore, the total redeemed coupons will tell us how many customers were brought into h. h. gregg as a result of this specific promotional activity. Furthermore, the number of sales garnered as a result of the promotion can also be quantified by the amount of redeemed coupons. Scoreboard Signs Similar to fireworks night, measuring ROI for our on field signage will be done in terms of increased awareness, more specifically attendance numbers.The amount of paid attendants for a given game (or the average for a season) can also be used to display the amount of people that will be exposed to our bra nd through the scoreboard signage. Because of its strategic placement, the chance that the vast majority of attendants will see our sign is much greater (since the scoreboard is often an area that fans turn their attention to throughout the course of a game). Social Media Placing our advertisement on social media sites, more specifically team and league Facebook pages, gives us the opportunity to run our ad 24/7, as opposed to traditional TV run ads.To measure such exposure we can use the amount of â€Å"likes† that our ads receive on the team/league Facebook page(s). In addition, because our ad will be viewed by all those that visit the page, the number of hits a page containing our ad(s) receives is also indicative of the approximate number of views for said ad(s). These measurements also are specific to increasing awareness for our brand. Team/League Website Ads Similar to social media, the implementation of our ads on team and league websites will allow the commercial to be more likely to reach a greater amount of potential consumers.The exposure to our brand through our ads can also be measured by totaling the number of hits the websites we are advertising on receive. In addition to such info, we will also recognize the amount of people that are drawn to h. h. gregg’s website by our ads with the number of â€Å"clicks† our ad(s) receive. In-Game Kiosks The h. h. gregg informational kiosk is aimed at serving more than one objective, the first being the increase in awareness. Although a ticket sales count may tell how many people could possibly visit our kiosk, such a statistic cannot be proven or verified easily.Therefore, we decided to use the e-mail sign up sheet provided at each kiosk as an indication of how many people definitely came to our kiosk, and as a result realized an increase in awareness for h. h. gregg and our offerings. The sign up sheet will be an exact measure of the kiosk’s success in adding to our existing ma rketing database, which will be done by counting the number of e-mails collected from any given game (or season total). â€Å"h. h. says† The family-friendly â€Å"hh says† promotion serves all of our objectives in different ways that can be explained through fan attendance and recorded sales information.Just as with many of the prior promotions that increased awareness, the â€Å"h. h. Says† event’s ability to do so can be measured through the amount of tickets sold to games featuring said event. The children that are lucky enough to receive the video game discount prize will more than likely use the discounts when they make a purchase; the total sales recorded as involving the discount coupon(s) received from this promotion gives us an idea of the increase in sales resulting from this promotion.This number also gives us a rough estimate of the amount of consumers that set foot in our store because of the â€Å"h. h. Says† contest. 60’ Tele vision Giveaway The television giveaway promotion is supposed to get more people into our actual store and simultaneously contribute to our database marketing system. To explain further, each ticket representing a raffle ticket will include an area for personal information of the respective ticket buyer to be submitted with the â€Å"raffle† ticket in-store.By making it necessary for the raffle tickets to be dropped in one of our locations rather than allowing online submission will force consumers to visit our store, the total being measured by the amount of tickets that were submitted for our drawing. In-Game Announcements The announcement of our affiliation with the Eastern League, along with the promotional announcements, will serve the purpose of increasing fans’ awareness of not only our brand itself but our offerings at the stadium as well.Evaluation of success in doing-so will be on the basis of total fan attendance, and more specifically fan attendance for giv en promotions on their designated night(s). For example, if attendance is usually higher on fireworks night than a night that does not offer the post-game show, then exposure benefits will also change in accordance since we are measuring success through attendance. Pricing (See Exhibit A for a more detailed budget) Establishing h. h. gregg’s new partnership with the Eastern League and South Atlantic League is allotted a $2 million budget.The following shows the cost of each component associated with this new partnership: Budget Per Team * h. h. gregg Fireworks Night: $40,000 * Scoreboard Sign: $8,000 * h. h. gregg Kiosk: $8,800 * Social Media, Website ; Commercial: $7,000 * h. h. Says: $680 * 60† TV Raffle: $2,000 * T-Shirt Shooting: $6,000 * Announcements: $2,000 Total: $74,480 Total Portion of Budget: $1,936,480 Budget For Everyone * Social Media and Website- $8,000 * Playoff and Extra Fund- $55,520 Total Portion of Budget: $63,520 Exhibit A

Technology changes of 1990s alters the way Canadians lived essays

Technology changes of 1990s alters the way Canadians lived essays If there were no technology what would happen to the world? Inventions such as traffic lights, microwaves and the television would not exist. Also we would not have transportation or medicine. We would not know anything about our atmosphere and outer space. Technology changes during 1980s and 1990s alter the way the Canadians lived. Technology changed dramatically, especially in the science, medical and also the computer field. Many modernized technology inventions were not only used to improve living. The major change was in the medical area. If it was not for the finding and creations of medicine most of our illnesses would have killed us. In order to create or examine the diseases and sicknesses scientist need the appropriate toos, which technology have provided. All of these key factors improved Canada in various ways. In the 1980s and 1990s the invention of computer was made in 1982, a well known poular invention. The Commodore 64 is one of the first computers made. "It had no hard drive, and was very slow with a 4 MHZ processor" (Sicle, Bob Van) nevertheless it showed that desktop computers in home were practical. It was used for education and learning purpose other than personal ones. The Commodore was the first personal computer used by a generation of people who learned how to use word process, kept a family budget and send high-speed invitations. To the Commodore the compact "CD was introduced in 1984" (Bain, pg. 354). "This soon replaced the vinyl record" (Bain, pg 354) for entertainment and gradually became used more then the floppy disks. "The compact CD can also hol more data" (Bain, 354) such as programs for computers and also videos, movies and music. The big element that made the computer popular was the Internet, which was founded in 1993. "The Internet was mostly used to communica te" (Bain, 358)instantly with one another but also the "Internet was used for finding information" (Bain, 400. Many people also carrie...

Become a Networking Expert by Following This 5 Step Plan

Become a Networking Expert by Following This 5 Step Plan It would be great if we could get a job from the safety of our couches, in our pajamas, without having to leave the house. Unfortunately, almost no one actually gets hired from online applications. Networking is still the best way to get your foot in the door. And networking requires both wearing pants- and social skills. Here are five things you absolutely have to do to be one step closer to becoming a networking expert. Prepare in advanceHave a plan before you walk up to the big fish and try to reel them in. Figure out whom you might have the opportunity to meet at any particular event, then learn as much as you can about them. Figure out what you should emphasize to each, and how best to frame yourself. Practice your pitch. Bring plenty of business cards.Ease UpThis isn’t the same as selling used cars. You’re not the Avon lady. Most sentient humans will appreciate a little more sincerity. Remember- you don’t have to be in sales mode all the time in every encou nter. Try connecting on a personal level first and letting the conversation evolve naturally before you start thrusting your business cards in people’s faces.Show upAs great as it would be to send somebody to network for us, this just doesn’t work. Don’t send a friend or colleague- or your sister- to shake hands with that particular hiring manager if you can’t attend yourself. Send a professionally worded email explaining how much you’d like to meet and see if you can’t find another opportunity instead.Expand your reachDon’t play it safe. Your contacts, no matter how many you have, are not enough. It will always be beneficial to keep growing your network and making more connections. You never know when you will need them. Get out there and mingle!Follow upThis is perhaps the most important step in the whole process. Whether you send a handwritten note or an email, it’s absolutely crucial to follow up. It shows your interest and your professionalism, and has the added benefit of reminding that connection you exist!

Safety Not Guaranteed Movie Review Example | Topics and Well Written Essays - 1250 words - 1

Safety Not Guaranteed - Movie Review Example However, a short description of the film will not do justice to it. The film starts when some unfamiliar classified ad on television inspires 3 cynical Seattle magazine employees and creates the urge to search for the story behind it. A furtive weird character named Kenneth along with a pleasant however suspicious supermarket clerk who is quite affirmative regarding the mystery of time travel and that he has found its solution. All these characters go on a journey which is entertaining, smart, and unexpectedly profound, revealing the understanding of how far believing can take you. However, the process of interpersonal communication between the characters resulted in different kinds of conflicts and relationships in the film. The development of friendship, the development of romantic relationships-commitment, and managing the conflicts. This paper will discuss these development concepts in reference with ‘Safety Not Guaranteed’ characters and their interpersonal communic ation. Interpersonal communication has been the basis of every film that has been produced so far (however, exceptions are always there). The plot of this film is so designed that all the characters are unfamiliar to each other does not each other. However, for one commitment which is to identify who placed the ad, all of them goes on journey and somehow become friends. Jeff, Darius, and Arnau who intends to investigate the ad and the person behind it starts to know each other. Once they find the person who placed the ad (Kenneth) Darius felt something for Kenneth and started liking him. However, this development of romantic relationship was revealed when she broke the news about the death of her mother when she was a kid (Holden, 2012). However, Kenneth wanted to back into 2001 so that he can prevent the death of his then-girlfriend who died off a car accident. This obviously had have disturbed Darius. However, Darius very efficiently managed the conflict between her and Kenneth wh en he ran into the woods at the end of the movie towards his time travelling machine which was an airboat. She clears herself out and was able to convince him that everything else was true and she liked him. Kenneth along with Darius and the airboat suddenly vanishes from the spot. However, the implementation of interpersonal development has been showcased in the film quite often; when Darius was interviewed by the government agents who thought that she might be a spy as she interviewed the government scientists (Holden, 2012). The process of interpersonal communication and its development has been very efficiently placed and implemented in this film, in my opinion. The characters were so designed and placed that they all demonstrated a well-organized setting of interpersonal communication in a series of different situations. The examples which I have quoted above, all fits in the requirements of efficient and effective interpersonal. According to the class text and a general unders tanding of interpersonal relationships in developing friendship usually involves the first step of role limited interaction with small talk information. The friendly relations are then formed if individuals find common interests. This then develops into friendship with a little self-disclosure of oneself. Similarly, all the three characters that had been exampled in this paper fits on this theory. They all were strangers and did not know each other until one common project (to find